Shortly before the elections, political parties will unveil their plans in their party manifestos. Politicians take to the streets to discuss their goals with the citizens. Throughout the election campaign they seek publicity for their party. They explain what their party wants and how they intend to achieve their goals. Political leaders enter into debate with each other on television, in public meetings and in schools.

Every political party wants as many people as possible to vote for them: the more votes, the more seats in Parliament, and the more influence on what is going on in the Netherlands. Moreover, parties that hold more seats in Parliament have a greater likelihood of being included in the Cabinet.